BACHELOR (vocational) Corporate and Institutional Communication

Corporate and Institutional Communication can be defined as all the communication actions which promote the image of an organisation towards its clients and its different partners. It differs from classic brand-oriented communication in that it promotes the organisation itself rather than its products or services.
 
  • Objectives

This course trains students to become autonomous professionals capable of undertaking communication projects from beginning to end, and of ensuring their supervision and their evaluation. They will acquire the skills necessary to contribute to the formulation of appropriate public or private sector communication policies in collaboration with the organisation's management.

It is a professionally oriented Bachelor's degree aimed at communication in all types of organisations, from companies to local government authorities to associations.

Students in Corporate and Institutional Communication will be trained to promote the image of a company, a local government authority or an association.

They will learn how to collect up to date information concerning the different departments of large organisations and to analyse and fulfill their communication requirements. They will be capable of conducting market surveys to ascertain the needs of the public and to understand socio-cultural and economic trends.

From the data thus collected, they will learn how to create and set up communication strategies and to draft messages using a style and a level of language which is appropriate to the target audience.

They will also be responsible for communication between the different members of large organisations as well with the different media. 

This specialised course targets all organisations, but in particular :

- local government authorities,
- large companies, 
- large associations.
 

  • Details of Course  

Spread over two semesters, this vocational Bachelor's Degree includes theoretical and practical teachings, the study of communication methods and tools, a 12-week work placement and a tutor-supervised project in a professional context.

More specifically, it includes :

- lessons aimed at enriching students' general knowledge and knowledge of the law in the realm of : public institutions (from the simple commune to the European Union), public services, the rules and tools relevant to the management of an administration, lobbies, checks and balances in the exercise of power, geopolitics and political sociology.
- regular communication practice in a foreign language and the learning of communication terms and socio-cultural and economic themes particular to certain foreign countries,
- specific lessons given by specialized corporate and institutional communication professionals – communication strategies and plans, public and political communication, sustainable development communication, health communication, corporate and institutional messages, communication tools, participation tools,
- the mastery of data processing tools : intranet operation, e-participation and e-citizenship tools, creation and management of a website,
- lessons in management : how an organisation functions, managerial roles, the operation and the importance of a communication department.
- workshops and projects undertaken in the field of events management, the organisation of exhibitions, poster and brochure design, creation of visual supports
 

  • Admission requirements

Applicants must have at least the equivalent off a Higher National Diploma (undergraduates who have completed two years of an University Institute of Technology diploma, for example) in a field compatible with corporate and institutional communication.

Ideally, such candidates will already have undertaken courses in communication.

Students can also sit this degree in the framework of a continuous adult training programme and/or a validated professional experience programme.